Tennis stars of the future were recently treated to a behind the scenes glimpse at Goodison Park, the home of Everton Football Club, to celebrate a ground-breaking partnership between Everton in the Community and Northern Vision.
The ‘Second Serve project’, which also sees Everton in the Community named as one of the Official Charity Partners of the 2014 Liverpool Hope University International Tennis Tournament, aims to unearth the next generation of tennis talent by encouraging young people to select the game as their second sport.
The project will provide schools with tennis equipment, training for teachers to aid development, whilst increasing the number of schools in which sessions are delivered, culminating in an annual school tennis tournament.
To fund this activity, Everton in the Community will conduct a range of activity including charity raffles, auctions, and a bespoke Grand Slam scratch card, giving those attending the tournament an opportunity to win up to £1,000.
Everton in the Community’s Partnership and Fundraising Manager Tom Woolley explained: “The project will build upon Everton in the Community’s extensive school sports programme, significantly enhancing the delivery of tennis to young people through taster sessions and a series of multi-school competitions.
“We will also develop both the number of qualified tennis coaches delivering activity across the region, as well as the number of schools from which delivery takes place.”
Northern Vision is an innovative sport event, marketing and player management company operating in the UK and Europe, as well as the driving force behind the Liverpool Hope University International Tennis Tournament which has been running as a warm up event for Wimbledon since 2002 and is the largest tennis exhibition in Europe.
“We are thrilled to be launching this partnership with Everton in the Community,” said Northern Vision Director Anders Borg. “It will give hundreds of young people the opportunity to play tennis, many of whom will be participating for the first time.
“We want to encourage young people who may already play football to select tennis as their second sport in the hope that we may unearth a future star.,We believe in a two sport upbringing and want as many kids as possible to enjoy tennis for the rest of their lives.”
Mayor of Liverpool Joe Anderson added: “I am delighted that Everton in the Community and Liverpool based Northern Vision have joined forces to offer the young people of Merseyside the opportunity to try a new sport while keeping fit and healthy.
Author: Stephanie Hughes
Second Skin Events produce key corporate and specialist events, launches, awards and parties, as well as providing SME's with a network of likeminded individuals to improve business strategies and drive performance within the workplace.